Often when you are performing email promotions, you can easily overlook the many e-mail marketing tools that happen to be essential to the process. Lots of people think that sending marketing emails is centered on through an autoresponder and that’s it. The reality is that you require more email marketing tools than just an autoresponder to be successful as being a professional marketer.
Let’s look at the 4 e-mail marketing tools every professional email marketer must have in their locker:
Tool 1 – Autoresponder Service
We’ll begin with obviously the autoresponder service first. If you wish to make certain you are accomplishing the most effective job possible, it is advisable to sign up to a paid professional service like Aweber or Get Response.
Free autoresponders just don’t make the grade. Their deliverability rates are horrible, ads are frequently included in your emails and they also only allow you to send to a very limited amount of subscribers. Professional services, however, boast higher deliverability rates because they have existing relationships with email service providers which allow nearly all of their emails to be delivered.
Tool 2 – Tracking Service
Another tool an e-mail marketer should get is Tracking Multiple Email Recipients that lets you track clicks and sales. Although autoresponders provide their own personal tracking services, these often spew out long ugly links if you are using text emails. Having such long links may reduce your click-through rates with a non-tech savvy audience, who rec1pients unlike simply clicking long links. A solution is to use tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz let you track sales for your very own products as well, while BudURL and Bit dot ly only let you track clicks.
Along with the mandatory autoresponder and tracking service, a delivery monitoring services are yet another tool you can consider for monitoring your email campaigns. These facilities let you monitor the deliverability rates of the mailings.
How this is achieved is that they may have a seed set of emails registered at all of the companies, like Gmail, Hotmail and Yahoo. You download this seed list and import it in your autoresponder. After that, you may track the deliverability rate to the seed list, that gives you advisable of how well your emails are obtaining delivered.
Should you email your subscribers often, maintaining some type of ‘broadcast calendar’ is a good idea. You may develop a simple calendar using Notepad or when you are classical, make use of an offline calendar or perhaps a notebook. Carrying this out helps you keep the email campaigns organized so that you don’t lose a record of when and what you must be mailing out.