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The long run looks bright for H Mart as well as other Asian supermarket chains in the united states. Earnings of Asian-American households outpace the national average. Their spending exceeds all of the other groups, too, in accordance with Geoscape, a consultancy. And Asian-Americans spend more money in their funds on Thai Grocery than average America households.
Americans have developed greater appetite for cooking and eating Asian foods, too. In 2012 non-restaurant sales of Asian foods topped $1.5 billion, in accordance with Mintel Group, a market-research firm. Though Latin foods are a bigger market, the excitement of Asian foods is growing faster. Once strange-seeming imports like seaweed and sashimi have become fashionable foodstuffs. Though the rate of growth is anticipated to fall, sales of Asian foods will probably keep rising.
But Asian delicacies might be hard to come by. Few Americans may very well see durian or bamboo shoots inside their local shop. Some specialty ingredients are simply that can be found with a premium in Thai Groceries, or miles away, in ethnic markets in older Asian neighbourhoods.
Even so, most Asian grocers have not made efforts to attain new clients, says Jeffrey Cohen, an analyst at IBIS World, a marketplace-watcher. Many shops can be found in minority enclaves, and do little to advertise themselves to other Americans. Cramped car parks and dim interiors delay customers used to the brilliant lights of mainstream supermarkets. Ingredients labeled with poorly translated English can leave shoppers baffled.
A few Asian grocery chains have caught on, opening stores in diverse suburbs, paying attention to cosmetic niceties, and marketing more widely. Aside from H Mart, there are actually Thai Groceries for example 99 Ranch Market and Shun Fat Supermarket, which were expanding in the American southwest. 99 Ranch Market was even featured within a humorous YouTube music video-“Asians Eat Weird Things”-which is watched over 900,000 times. As American eating and shopping habits change, however, those weird things do seem so weird.